techdigest

Yahoo just announced number of enhancements to email service. Unlimited yahoo mailbox size is one of them. Rediff is also showing a cheap advertisements about offering unlimited email storage space. Here is the video ..

These unlimited mail storage space looks like a marketing ploy to me. How many of us actually use more than 200MB of mail space? I am still using less than 10% of my gmail account when I have not deleted most of my emails for last 2 years and sent songs to my friends on my email! Its like saying verizon offering unlimited night and weekend talk-time. They know that handful of users will use more than 2000 night and weekend minutes in a month.

What I find amusing, though none of us will ever use more than a GB of mail space or more than 2000-3000 night and weekend minutes, “unlimited” does lure us into at least checking out the service! What keeps us using that service or turn into a faithful repeat customer will ultimately be the ease and value that service brings to us. So the companies need to work on making the service with enough value for the end user and then can use these ploys to attract new customers. Thats where gmail exceled. It not only gave the biggest mailbox size but also a great user experience for the end users. I am so happy with gmail that I do not even look at any other mail service even if they are giving “unlimited” storage space!

This entry was posted Thursday, March 29th, 2007 at 3:39 am and is filed under Technology, Marketing. You can leave a response, or trackback from your own site.